Active A Serum

Brighten. Smooth. Restore.

This gentle yet effective Vitamin A serum is designed to revitalise your skin while you sleep. Formulated with 0.25% Retinyl Palmitate — a well-tolerated, low-irritation form of Vitamin A — it encourages cell turnover and collagen production, helping to refine skin texture, even out tone, and reduce visible signs of ageing.

Unlike stronger Vitamin A derivatives, Retinyl Palmitate is perfect for those looking to introduce Vitamin A into their routine without the common side effects like flaking or sensitivity. Paired with Hyaluronic Acid for hydration, it leaves your skin feeling smoother, softer, and visibly more radiant.

Hero Active Ingredients

• Retinyl Palmitate (0.25%) – A gentler form of Vitamin A that supports skin renewal and collagen production, helping to reduce fine lines, pigmentation, and rough texture over time
• Hyaluronic Acid – Delivers deep hydration to cushion and soothe the skin, minimising potential irritation and boosting overall comfort

How To Use

• Apply 1–2 pumps to clean skin on the face, neck, and décolleté in the evening.
• Allow to absorb fully before applying moisturiser.
• Always follow with sunscreen during the day, as Vitamin A can increase sun sensitivity.

Pro Tip
New to Vitamin A? Start with every second or third night and gradually build up frequency as your skin adjusts. Consistency is key — gentle use over time leads to big benefits without stressing your skin barrier.

Note
Not to be used alongside other active products (like exfoliants or strong acids) in the same routine.
Do not use during pregnancy or breastfeeding.